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Web 2 dot Oh Crap, More Things For Me to be Self Conscious About

As I get more involved with Twitter, not to mention other social outlets like Facebook and FriendFeed, a few things keep coming back to haunt me:
1. Is there some sort of ethical code to following those who follow you?
2. If I follow more than I am followed, what does that say about me?
3. Am I [...]

Twitter: Marketing Tool or Public Relations Godsend?

I’ve seen a few articles cropping up this afternoon about how a recent WebTrends survey shows that only 2% of companies use Twitter as a marketing tool. Personally, I’m surprised the number is that high.
When you look at it, Twitter is a social media application. By definition  the term “social media” generally refers to [...]

6 Tips to Ease Your Twension with Twitter

There’s been a lot of talk in the last several weeks about Twitter. Seems like everyone and their dog is on it now, and it has become a media darling with reports of celebrities such as Britney Spears and Shaquille O’Neal now joining the “Twitterati” (though the former is allegedly updating via a ghost writer [...]

31 Days to a Better Blog Lesson 1 – the Elevator Pitch

With this blog I am striving to be a Social Media Apologist, but in a good way. That means I will be writing about social media but not in the vein of Scoble or Jarvis who, at times, teeter on giddy adoration. Instead, I intend to discuss social media from the layman’s perspective – I’m [...]