With this site I am striving to be a Social Media Apologist, but in a good way. That means I will be writing about social media but not in the vein of Scoble or Jarvis who, at times, teeter on giddy adoration. Instead, I intend to discuss social media from the layman’s perspective – I’m just a guy who sees the importance in where our use of the web is headed. I see the usefulness and potential reward of staying very near the bleeding edge as we move forward in our use and understanding of the Internet. I am by no means an expert – I will most certainly make mistakes – but I’m an interested and expectant user of the internet and I hope to bring that perspective to my blog. Ideally, others out there, especially those new to the buzzwords (Web 2.0, Social Media, Twitter, blog, etc.) will find a place to visit and feel comfortable with the terminology, the technology, and the ideology of social media.