I’ve seen a few articles cropping up this afternoon about how a recent WebTrends survey shows that only 2% of companies use Twitter as a marketing tool. Personally, I’m surprised the number is that high.
When you look at it, Twitter is a social media application. By definition the term “social media” generally refers to [...]
There’s been a lot of talk in the last several weeks about Twitter. Seems like everyone and their dog is on it now, and it has become a media darling with reports of celebrities such as Britney Spears and Shaquille O’Neal now joining the “Twitterati” (though the former is allegedly updating via a ghost writer [...]
With this blog I am striving to be a Social Media Apologist, but in a good way. That means I will be writing about social media but not in the vein of Scoble or Jarvis who, at times, teeter on giddy adoration. Instead, I intend to discuss social media from the layman’s perspective – I’m [...]
I had an interesting discussion with a colleague earlier today (that’s you @CT_Will). We were talking about Twitter and its uses and how it would factor into an evolving social media strategy the company I work for is fostering. The discussion took a bit of a turn when he mentioned how he, though using [...]
